WCA Annual Awards
Each year, the Wisconsin Cattlemen's Association honors a Cattleman of the Year, Friend of the Cattlemen, BQA Award and Environmental Stewardship Award. WCA award recipients will be recognized at the 2025 Summer Tour.
Nominations are due June 15!
CATTLEMAN OF THE YEAR
This award honors a cattle producer from Wisconsin who excels in various areas of the state’s industry and exemplifies the ideals of WCA. Areas of excellence may include: accomplishments within a beef or dairy operation, including
Beef Quality Assurance Award
This award recognizes Wisconsin beef producers who have implemented BQA practices on-farm, helped in the promotion of the BQA program in Wisconsin and helped improve animal care practices for the beef and/or dairy industry. Nominees must possess a current BQA certification to be considered for the award.
FRIEND OF CATTLEMEN
This award honors an organization or individual that has gone above and beyond to support the Wisconsin beef industry. This might include involvement with the WCA Steak Trailer, legislative efforts, educational events, and more. Support to the state’s beef industry may also include support of fellow beef producers or other organizations and events, such as the Wisconsin Beef Council, Wisconsin State Fair, UW-Extension or other academic institutions. Award criteria are broad in order to allow the selection of any deserving recipient who has made a positive impact on WCA, individual cattlemen, and Wisconsin's beef industry as a whole.
Wisconsin Environmental Stewardship Award
The award recognizes a Wisconsin cattle producer for their outstanding environmental stewardship practices and conservation achievements. At the national
2024 WCA Award Winners
The following individuals were honored for their outstanding contributions to Wisconsin's beef industry at the 2024 WCA Summer Tour.
Cattleman of the Year
Spring Creeks Cattle Company | Boscobel, WI
The Bob and Rhonda Mitchell family operate Spring Creeks Cattle Company, a seedstock herd comprised of Angus, Limousin, Red Angus, and Lim Flex cattle in the driftless region of southwest Wisconsin
Beef Quality Assurance Award
Deer Creek Angus | Phillips, WI
Greg and Karen Denzine own and operate a purebred Angus operation that was established in 1994. They take great pride in managing their livestock in a stress-free environment where they raise and harvest all their own forage.
Friend of the Cattlemen
Brad Robson | Viroqua, WI
Brad Robson has been an instrumental member of the Vernon County Cattlemen, serving in several leadership roles. He currently represents Vernon County on the WCA Board of Directors where he diligently attends meetings and provides productive input.
Environmental Stewardship Award
Reichert Land and Cattle | Sheboygan Falls, WI
With their three children, Chris and Jenny Reichert manage their cattle on an intensive rotational grazing system and implement cover crops and no till practices to reduce erosion on their crop ground. Living near Lake Michigan, they have an even more vital role to play in maintaining soil and water quality.