Jared Geiser is a fourth-generation farmer from Chilton, Wisconsin, where his family operates Riveredge Farms, established in 1921 in eastern Calumet County. The farm includes registered Simmental and SimAngus cattle, with yearling bulls and select groups of females marketed annually. Riveredge Farms also specializes in direct-to-consumer beef sales, offering locally raised beef by the half and quarter. In addition to the cattle operation, the family raises wheat, soybeans, and hay on their row crop acres.

Outside of the farm, Jared works as a feed merchandiser for CP Feeds LLC. He joined the Wisconsin Cattlemen's Association in 2023 to strengthen connections within Wisconsin’s beef industry and give back to the agricultural community. Since joining, he has become active on the board of directors and serves as co-chair of the Steak Trailer Committee. Jared was also a member of the inaugural Wisconsin Beef Leadership Institute, a program he strongly supports for its role in helping industry leaders develop confidence and find their voice.