2023 Winter Conference

We are excited to announce the return of our annual Winter Conference. The event will include a day packed with presentations from industry experts and networking opportunities. Please mark your calendars to join us on Saturday, February 11, 2023. This is also an excellent opportunity to renew your membership for 2023 and help provide a legislative voice for Wisconsin's cattle industry. If you are unsure of your current membership status, please contact us at [email protected].

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Date: February 11, 2023
Location: Comfort Inn and Suites (5025 Cty Hwy V, Deforest, WI 53532)


9-10:00 a.m. - Registration

10:00 a.m. - Welcome by WCA President Brady Zuck

10-10:30 a.m. - Jordan Lamb, WCA Legislative Counsel: leading WCA’s lobbying efforts on behalf of its members, Lamb will provide an update on legislative wins at the Wisconsin capitol as well as key topics impacting the state’s cattle industry. 

10:30-11:30 a.m. - Dr. Jordan Thomas, Assistant Professor of the Division of Animal Sciences at the University of Missouri: Dr. Thomas will dive into the production model found in most beef cow-calf operations in the United States and show its lack of profitability. In part because of this inefficiency, the U.S. cow herd is shrinking with significant inventory reductions, even in states unaffected by drought. Attendees can expect to learn how investing in reproductive management improves the success of cow-calf operations. 

11:30-11:45 a.m. - Break/Serve Lunch

11:45-12:30 p.m. - Lunch and Patrick Linnell, CattleFax: Cowherd liquidation the last few years is leading to tighter supplies and higher cattle prices. The free CattleFax webinar will inform producers about what to expect in 2023 and important factors that will influence prices and profitability.

12:30-12:45 p.m. -  Update from Mike Landuyt, Policy Division Region III NCBA Representative 

12:45-1:00 p.m. - Break

1-2:00 p.m. - Susan Quam, Executive Vice President of the Wisconsin Restaurant Association, and Michael Semmann, the Wisconsin Grocers Association: Quam and Semmann will provide an insight into the businesses that sell beef products to our consumers. Attendees can expect to learn more about the role beef products play in the overall business model of both grocery stores and restaurants, along with challenges facing the industry.  

2-3:00 p.m. - WCA Annual Meeting (Updates from the National Cattlemen's Beef Association and WCA Committee Chair Updates)

3-5:00 p.m. - Beef Quality Assurance Certification with UW Extension