Wisconsin Cattlemen’s Association Summer Production Tour comes to eastern Wisconsin

Wisconsin Cattlemen’s Association Summer Production Tour comes to eastern Wisconsin  

VERONA, WI: The Wisconsin Cattlemen’s Association will host its annual Summer Tour at four different stops in eastern Wisconsin on Saturday, June 29 to promote networking and education among beef producers.     

The first stop will be at Riveredge Farms near Chilton. Established in 1921, Riveredge Farms was originally a dairy operation that transitioned in the late ‘90s to raising beef cattle and cash crops. Now operated by the 3rd and 4th generation of the Geiser family, the farm runs approximately 55 Registered Simmental and SimAngus cows, feeds out their own calves, and direct markets beef locally. Tour attendees will see all aspects of the diverse operation as well as tour the new bedded pack barn.    

After Riveredge, the tour will head to Denmark to visit Nysse Land and Cattle. This family farm feeds out between 1,800 and 2,200 head of native beef cattle per year. Cattle are sourced from various regions of the United States. In recent years, more calves have been purchased, backgrounded and fed out with outstanding results. Cattle both arrive and leave in semi load lots and are sold to larger packing plants. The feed rations include a home raised corn and corn silage diet supplemented with various by-product feeds. Cattle are housed mainly in open front monoslope buildings and open concrete lots with wind breaks.    

The third stop will be Ebert Enterprises in Algoma. Ebert Enterprises is a 7th-generation dairy, beef, and cropping farm. Randy and Renee Ebert began developing their own herd of dairy cows in 1997. They continue milking today in a rotary parlor while raising value-added beef. Farming near Lake Michigan, the Eberts nurture the land and grow corn, alfalfa, sorghum, triticale and small grains. Their entities include Salmon’s Meat Products, a retail and wholesale smoked-meat-products business located in Luxemburg, Wis. Their meat-harvesting facility, from which they harvest their own animals to supply the beef needs at Salmon’s, is located adjacent to the farm. They are passionately devoted to connecting the farm-to-fork concept and opened Homestead Kitchen & Tap, a farm-to-table restaurant located two miles from the farm.   

The final stop will be at Homestead Kitchen and Tap where the Eberts have been working to finish the farm-to-fork “loop” where the end consumer gets to reap the benefits of eating food that was ethically and humanely created and controlled through each step of the farming-planting, growing, harvesting, storing and production processes. Randy and Renee, along with their children, Jordan and Whitney, designed and built Homestead Kitchen and Tap with their friends, neighbors and the community in mind.   

The tour will also have special guest speakers, including Region III National Cattlemen’s Beef Association Policy Division Committee Member Charlie Besher. The 2024 Wisconsin Cattlemen’s Association award recipients will be honored at the final stop as well as this year’s scholarship recipients. Lunch, dinner appetizers, and drinks are provided on the tour. Attendees will be responsible for their own transportation throughout the day. Registration for this one-day program and meals is $50, or $45 per attendee for groups of four or more. Registration is available online. Please contact WCA with questions at 608-228-1457 or [email protected]


The Wisconsin Cattlemen’s Association is a trusted leader in the Wisconsin beef industry and gives a voice to Wisconsin’s beef producers on a local, regional and national level. Cattlemen and women can count on the WCA to protect their backs when it comes to legislation impacting beef farms. The association works closely with many industry partners to maintain a positive business environment for cattlemen through leadership and education. Become a member to ensure a viable Wisconsin beef industry now and in the future.  

Posted: May 29, 2024