Zuck Attends YCC

For Immediate Release: July 13, 2018

Wisconsin Cattlemen’s Association

632 Grand Canyon Drive

Madison, WI 53719

Phone: 608-228-1457

Email: [email protected]


Zuck Attends National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference


Madison, WI: In early June, Brady Zuck attended the National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference. Zuck, a cow-calf producer from Ladysmith, WI, is involved in the Wisconsin Cattlemen’s Association as an At-Large Director. The Young Cattlemen’s Conference has occurred each summer for over 30 years, developing the future leaders of the beef industry.

The tour began on Wednesday, June 30th, in Denver, CO. The first evening, a social was held, as 65 young cattlemen met for the first time. The next several days were spent at the NCBA Office, learning more about the day-to-day operations of NCBA, as well as the Beef Checkoff. “It was great to get an inside look at how our Beef Checkoff dollars are put to use everyday” said Zuck. “After visiting with staff and learning about all the different ways checkoff dollars are utilized, I feel very confident that our dollars are being put to good use, to ultimately increase the demand for beef.”

As part of the time in Denver, the group also toured the JBS Beef Plant in Greeley, CO. “The extreme attention to detail and cleanliness in the plant really demonstrated to me how safe our beef supply really is” said Zuck. After the plant, the group also toured Kuner Feedlot, home to approximately 100,000 head of feedlot cattle. Before departing for Chicago, the group also toured a Safeway grocery store, visiting with management and staff at the meat counter, to learn more about what questions consumers are asking when they purchase beef.

On Sunday, June 3rd, the group departed for Chicago, IL. In Chicago, stops included Tyson Food – Hillshire Farms, McDonald’s Corporate Headquarters, and OSI Industries. “It was a neat experience to be in McDonald’s Corporate Headquarters on their very first day in operation at the new building in downtown Chicago. Additionally, one of my favorite stops was the OSI Industries plant, which produces burger patties for McDonald’s. The extreme attention to quality and cleanliness once again reaffirmed my belief that our beef supply is truly safe and wholesome” stated Zuck.

The final leg of the tour was Washington, D.C. Upon arrival, the group spent a day working with NCBA staff to learn more about current beef industry issues, and pending legislation. The next day, each young cattlemen spent the day visiting with their Senators and Representatives. “For me, it was the first time I had visited Washington, D.C. The opportunity to visit with our elected officials, and express our position on key issues, was truly unforgettable. We all need to make sure we take the time to reach out to the people in Washington, to make sure our voices are heard” said Zuck.

“This was truly the trip of a lifetime. I would like to say thank you to the Wisconsin Cattlemen’s Association for allowing me the opportunity and support to represent them on the trip. For any young cattlemen interested in attending, please be sure to submit an application next year. The trip helped me grow in my knowledge of the beef industry, become a better beef advocate, and ultimately lead to 65 new connections that will last a lifetime” concluded Zuck.   

Posted: July 16, 2018